To improve your experience on our website we use Google Analytics to collect information about how people use the site and to better understand users' requirements. For example, we curate and improve our content and web tools based on website analytics information such as page views and drop off points.
What information do we have access to?
We may have access to information about your internet browser, device, operating system, the address of the referring site, your internet protocol address, the number of visitors to our website at a given time, how long you spend on each page, your geographic location (to city level only), and clickstream information. If you are logged into your Google Account while browsing the site, and depending on your Google Account settings, we may also collect demographic information on your age, gender and affinity. The information collected (including your IP address) is transmitted to and stored by Google on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
How do we use personal information collected online?
This statistical and analytical information provides general information which helps us identify web usage trends. We do not have access to information that is specific to each individual visiting the website and we do not use this information to identify you personally or individually. We use this information to better understand user behaviour and characteristics, what parts of the site are most popular and how visitors arrive to the site so that we improve our web content. We may also provide web analytics reports to our contractors for analysis or social media marketing purposes.
Tracking use and opting out